You might have seen certain websites that come and disappear after sometime. Few website owners get busy in other business activities; few change their business; while few just make an effort to keep the domain alive, without updating the website. Whatever the case may be, the result is actually the same. An old website that has not been updated since years loses its ranking and visibility in the search results. You might have come across various situations when you wish to start that old project again or turn that website into a new one. In such situations, it is only an SEO expert who could help you in recovering the ranking of the old website.
In order to make the website rank again, the experts perform different activities, such as:
1. Website Audit
First of all, a complete audit of your website would be performed. They will work out on things which are obsolete and that which are fruitful. The main aspects that are looked into are the website topic (what is the website about), the architecture and the content. Generally, all the passwords are changed and updated to make it secure.
2. Check for Penalties
Checking for any penalties on website is another way to recover the ranking. Fixing certain issues will lift your website again. Generally, business owners hire SEO experts or consultants to make sure Google or other search engine view their site in better light. Careful checks are performed on manual actions and algorithmic penalties.
3. Content Audit
A content audit is important to keep only the good content on website. Thus, the old content is either improved in quality or replaced with a new and qualitative content. All the URLs, meta keywords, meta description, titles and content are checked thoroughly. This way content is categorized in different categories – good posts, fixable posts (the ones which need to be improved) and trash posts.
[ Also Read: How To: SEO Experts Rank Their Content Higher In Google ]
4. Action Plan and Relaunch Hype
An action plan is made, so that the website can be relaunched soon. This includes implementing all the structural changes, deleting worthless pages and putting a quality content. Further, creating a relaunch Hype for the website is also an essential factor. The current site is replaced with a countdown timer. This is in line with the launch date that is launched by you. A 503 response code is also set up. Further, to make sure that you grab new business leads, an email opt-in is included.
Conclusion
Right from the beginning to the launching of the website, SEO experts will guide you throughout and help you in recovering the old website ranking. Just make sure you have a good team of experts on board or you hire the industry experts for this task.
[ Must Read: 5 Latest Link Building Tips for Online Business Promotion ]
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